A T-shirt created out of frustration
BAREEN T-SHIRT is a concept based on frustration. Four friends all finding the same thing – that it was surprisingly difficult to find something as simple as a basic T-shirt that satisfied all the parameters that a good T-shirt should. Price, quality, and fit were never aligned, and if you finally found a T-shirt with the right fit, it would shrink in the wash or the colours would fade. There just was no T-shirt anywhere that combined it all just so. So we looked at each other - and decided to make it ourselves.
Tough beginning taught us the ropes
We started out with all the stock in the room living room, and we all played the parts of director, warehouse worker and general dogsbody. We drove our respective partners mad, but we had a goal, and accepted the harsh words, the occasional bump in the road, and various disagreements with open arms and an open mind. After a long period characterised by low cashflow and dissatisfaction with the end product, something decisive happened. After reviewing endless product samples, sitting through countless meetings with potential partners, sleepless nights and endless negotiations, we found the right manufacturer. In close collaboration with them, we arrived at just the right recipe. We had now produced a T-shirt that we, ourselves, would want to wear every single day. Quality, durability, fit, price - all of the parts combined to a greater whole. The goal had been reached - but now what? The answer is that we will probably never quite get there, but we will keep developing our products and concept.